Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).
Twitter is a great place to grow your business, but things move very quickly on the platform.The average lifespan of one tweet is only about 18 minutes. Over 7,000 new tweets are sent every single second.
The shelf life of one tweet is four times shorter than anything you post on Facebook.
This makes it hard to get your messages to stick and make an impact. It’s easy to get lost in the crowd.
That’s why your tweets and Twitter marketing techniques have to pack a punch to get people to take action and pay attention to you.
But it can be hard to know exactly what techniques work and which ones are a waste of time. Thankfully, you won’t have to spend any time figuring that out.
Here are 12 powerful Twitter marketing tips:
Your Twitter handle has to be recognizable, easy-to-remember, and short enough for people to easily tag you.
When someone tries to search your name, they will use your handle to find your page.
Your Twitter bio is a 160-character location to showcase your company right under your profile photo. You need to create a killer one.
There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll actually be more likely to engage with your posts.
By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks.
It’s important to use the right kind of hashtags without overusing them. Only include hashtags that add some context to your tweets.
When you add images to your tweets, you’ll get more shares and clicks than the tweets without images.
Images get more attention than plain old text, but videos outperform images. Twitter video allows Twitter users to record a new video from a device or upload an existing video.
One of the easiest ways to create more activity on your Twitter page is to create a Twitter poll. All you need to do is click the same button you always click to add a new tweet, then click on the poll icon at the bottom of the screen.
After you master these Twitter skills, there are still more ways you can use Twitter to meet your business goals. Here are a few of them to inspire you.