Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks
in order to achieve your marketing and branding goals. Social media
marketing includes activities like posting text and image updates,
videos, and and other content that drives audience engagement, as well
as paid social media advertising.
We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence.
With these tips, you can begin developing your own social media marketing expert plan.
Product refers to a good or service that a company offers to customers. Ideally, a product should fulfill a certain consumer demand or be so compelling that consumers believe they need to have it. To be successful, marketers need to understand the life cycle of a product, and business executives need to have a plan for dealing with products at every stage of their life cycles. The type of product also partially dictates how much businesses can charge for it, where they should place it, and how they should promote it in the marketplace.
Price is the cost consumers pay for a product. Marketers must link the price to the product's real and perceived value, but they also must consider supply costs, seasonal discounts, and competitors' prices. In some cases, business executives may raise the price to make a product seem more like a luxury or lower the price so more consumers can try the product.
Place decisions outline where a company sells a product and how it delivers the product to the market. The goal of business executives is to get their products in front of the consumers most likely to buy them.
Promotion includes advertising, public relations, and promotional strategy. This ties into the other three P's of the marketing mix as promoting a product shows consumers why they need it and should pay a certain price for it. In addition, marketers tend to tie promotion and placement elements together so they can reach their core audiences.
Social media marketing can help with a number of goals, such as:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!